We Only Did It For The Free Drinks

File under: The Siddhi of PR

Sharp-eyed readers may have noticed the addition of some genuine ad banners on the blog. We are pleased to be now sponsored by Guru energy drinks, a product we told you about a few months ago. Actually, it was their web marketing we told you about, a series of "auditions" we wanted to hate but ended up loving. The folks at Guru were kind enough to send us a case of their product, and it was love all over again.

The main feature of Guru energy drinks (besides the fact they are delicious) is simple. They are all natural. The harshness has been eliminated but the spirit still springs. Being no stranger to energy drinks, (and having experienced the unpleasant light-headedness that some of them induce,) we took to this Guru right away. So, we told the folks there that we'd display a few of their banners if they'd put us on the comp list for product. And that, pretty much, is the story of Guruphiliac selling out.

What's also quite delicious is the provocative nature of these ads. Guru. Clean energy for dirty minds. It's the final nail in the coffin for the rigid notions of sexual purity which have pervaded much of guru-based spirituality as it has come to the West. As a culture, we never needed these notions, and they have done us little good on the whole, socially and spiritually.

So drink up, Sri Sri Ravi Shankar! Send us an email and we'll hook you up!